Checkout Uninterrupted: Selling Better Online and In-Store

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Ends:

Format: In person

Location: Innovation City Cape Town, Longkloof, Darter Studios, 7 Darter Rd, Gardens, Cape Town, 8001, South Africa, Cape Town

Organiser: The Open Letter

About this event

About South African merchants put real money into getting people to their stores. Much less attention goes to the last thirty seconds before payment, which is where a lot of those sales quietly disappear. Customers get redirected off the store to pay and don't come back. Cards fail. Online and in-store sales sit in two systems that never reconcile. Paystack is bringing together 50+ Shopify merchants, e-commerce operators and retail leaders for an afternoon focused on fixing that. Produced by The Open Letter, this invite-only event marks the launch of Paystack Onsite Checkout and Terminal: two new ways for Shopify merchants to keep customers on their own store through payment, and to run online and in-store sales off one system. We're assembling South Africa's leading Shopify experts to work through it with you. Who you'll hear from Thomas McKinnon , Country Lead for South Africa at Paystack. Why we built Onsite Checkout and Terminal, what they change for merchants, and live demos of both. Michael van den Heerik , brand and digital growth expert and CEO of WBWR. The power of brand, marketing and ongoing optimisation. Duncan Colville , Shopify expert and Technical Director at TDMC. Turning e-commerce technology into commercial growth. Mario Toscano , Shopify specialist and founder of AskMario. Growth through better omnichannel experiences, online and in person. Filipe Nicolau , founder and CEO of Pure Commerce and a specialist in custom e-commerce development. Building custom experiences and getting more out of Shopify apps. Loren Young, Marketing Director at Continental Linen Whitehouse Group at Whitehouse Zanele Lazzari, is Head of Enterprise Sales at Altron FinTech, specializing in innovative payment solutions and digital transformation. What you'll leave with Two panels on the things merchants argue about internally: where sales leak between the click and the counter, and whether the next rand goes to acquisition or to conversion. Plus a practical breakout workshop on subscriptions. Seats are limited to 50 and every application is reviewed. Applications close 20 September. Apply below.

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