Insight 2027: The state of digital today; the trend of tomorrow. | Hosted by Digitlab and The Lekker Network

About this event

South Africa’s marketing industry isn’t short of budget or ambition! Half of organisations grew their marketing budget last year. But two in five pieces of marketing technology they own aren’t switched on or aren’t delivering. Most are experimenting with artificial intelligence (AI), yet few have it running in their day-to-day work. And while six in ten say they track return on investment (ROI), only one in four can attribute revenue to digital at all. In this session, Digitlab and a few invited thought leaders walk through the findings of the State of Digital 2026 survey. We cover what separates the organisations pulling ahead from those standing still, and where to focus in 2027. What you’ll learn: * Why 40% of the marketing technology in this market sits idle, and which tools are most likely to fail. * Why some organisations get AI into daily use and others never get past testing, and what has to be in place first. * How to make revenue visible, even roughly, as AI search reduces the clicks you can track. * Why company size is a poor benchmark, and what to compare yourself against instead. * Five practical priorities for your 2027 plan. As you plan for 2027, this is an opportunity to step back, challenge assumptions, and use real industry data to guide your next moves. Join us to uncover the insights that matter, identify opportunities for improvement, and leave with a clearer understanding of where to focus your marketing efforts in the year ahead. Cheers, The Lekker Network Team