How to get AI to recommend your business

About this event

When a potential customer asks AI tools like ChatGPT, Perplexity or Google's AI Overviews for a recommendation, the answer names a handful of businesses, and most early-stage startups are not on that list. Generative engine optimisation (GEO) is how you get onto that list. In this masterclass, Dirk Tolken, founder of Semantica Digital, will break down what GEO is, how it differs from the SEO you may already be doing, and why it matters more for a small brand with no ad spend. He will discuss how AI tools decide which businesses to mention, the free listings, reviews and site fixes that make you easier to cite, and how to check whether you are showing up at all. You will leave with a short list of changes you can make yourself this week.